While developing websites for our clients, I’m very often being asked to consult on SEO strategy and where to start with it. One of the most popular questions is "What to do with duplicate content? I don’t want Google to penalize me!"
Let’s start from the beginning and see what duplicate content is. Duplicate content in the eyes of Google is a word-by-word copying of content. So imagine, you went out to About.com ctrl + c ‘ ed one of their articles and ctrl + v ‘ ed it to your website or blog. This, in the eyes of Google will look like a total duplicate content.