Do you Tweet? Me too. Soon this question will be as silly as the question “Do you have a cell phone?”. Twitter became a very powerful communication tool which perfectly fits lazy nature of people: “we don’t want to do much, but we aren’t against doing simple things at all”. Students, workers, clerks, housewife’s, politicians, pop stars and even, some presidents have their Twitter accounts. This is a great place for brands to communicate with their current and potential customers. Being friendly and opened to your client base builds great relationships with them.