Media and static files won't be served in devel mode untill you put this at the end of the main urls.py file:

if settings.DEBUG:
    urlpatterns += patterns(
        "",
        (
            r"^media/(?P.*)$",
            "django.views.static.serve",
            {"document_root": settings.MEDIA_ROOT},
        ),
        (
            r"^static/(?P.*)$",
            "django.views.static.serve",
            {"document_root": settings.STATIC_ROOT},
        ),
    )